Nike have launched a new campaign featuring London’s next gen!
The Air Force 1 campaign pays homage to the classic creps with grime MC AJ Tracey, lyrical genius Little Simz and sports stars Leah Williamson and Jadon Sancho.
The Nike Air Force 1’s first took the streets in 1982, being a constant accessory for the East Coast of the states.
However these classics soon enough found its home, belonging to London’s culture and most pride possession. So it makes perfect sense why Nike chose our London rising stars to take on this campaign!
As an extension, each star will invite their followers and fans to a pop up photoshoot. Giving Londoners a chance to be featured in a look book that will go live online in Niketown on the 7th December 2017.
For first glimpse shots of the campaign, have a peek below and don’t forget to check out @NikeLondon for more information.