London born NFL star, Jay Ajayi and his brother Tayo Adewon launch his clothing/lifestyle brand this Friday 29th September.
YURP^, standing for Your Unlocked Raw Power, is the lifestyle/clothing line by Jay Ajayi and his brother Tayo Adewon that will be making it’s launch this Friday in London.
The name YURP^ became a term used between Jay and Tayo to confirm daily activities. Eventually turning into a representation of power to inspire and create. This essentially is what the brothers pride in YURP^ to be about.
“We are a direct reflection of the mentality we carry, the energy we provide and the culture we create” Jay Ajayi
The pop-up shop is said to feature five exclusive items. A sports trench, jacket, crewneck, oversized tee, jogger and bandana. Viewers can look forward to a combination of sports, art and fashion experiences.
Although many know Jay for his talents on the pitch, this pop-up will not only show you he’s got the taste for sports but for style too! If you wanna get your hands on some exclusives and the chance to have a chat with the Miami Dolphins Star himself, pop down to Soho between 12-6 to check out the collection.
YURP Pop-Up Launches, Friday 29th September 2017 at 70 Berwick Street, Soho, London W1F 8TA
Find out more on Yurp^ on Instagram