Growing up in the harsh inner city conditions of South East London, Shamel Kendrick represents a diamond in the rough.

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Instead of being negatively influenced by the trends of modern day youth culture, he chose to focus on what made him happy. He went from the kid at home playing computer games to one of the cities hottest urban models/entrepreneurs.

His work with fashion brand ‘Hood Lab’, has seen Shamell Kendrick doing shoots in Paris and working with Tinie Tempah.

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