Grime legend Skepta is keeping his marketing campaign rolling as he dropped a fresh batch of merchandise ahead of the release of his eagerly anticipated fourth album, Konnichiwa, on May 6.

The new pieces include white hoodies and two black cotton T-shirts with ribbed necklines and prints on the front and back. One features artwork from the album cover, and the other features the name of one of the album’s tracks, “It Aint Safe.” We’ve also seen some T-shirts with the Devilman diss ‘Nasty’ thumbnail printed mid-chest.

Frosties even hilariously responded to the free marketing. Cereal deal in the pipeline maybe?

#Konnichiwa https://t.co/wLbnxPo3sc

— Kellogg’s UK & IRE (@KelloggsUK) April 27, 2016

Check out the pieces in the gallery above and below:

www.helloskepta.com

A photo posted by SKEPTA (@skeptagram) on Apr 26, 2016 at 5:54am PDT

www.helloskepta.com

A photo posted by SKEPTA (@skeptagram) on Apr 26, 2016 at 5:54am PDT

helloskepta.com

A photo posted by SKEPTA (@skeptagram) on Apr 27, 2016 at 10:16am PDT