In a time of nips, tucks and silicone butts it’s most definitely a niche market to promote natural beauty. Despite the odds, Jay and Trina, two London based visionaries are on a mission to educate people about accepting and embracing their culture; and in turn their natural hair. Since the launch of Curlture, it has developed into something more than hair. It’s about accepting yourself and having confidence in how you naturally are; empowering each other and building a stronger community; nurturing the young minds and future entrepreneurs.

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