After graduating from university and securing a well-paid job in the city, William Adoasi was living the dream. Despite all the money and joys that came with the lifestyle, it was whilst on holiday to South Africa with his wife that he decided he wanted to play his part in the global effort to eradicate poverty.

Not many young black men from the UK can say they are the owner of one of the country’s fastest growing luxury watch companies. As impressive as that is, William found a way to integrate his vision for a more fulfilled personal life with his vision for creating a more equal socio-economic landscape for all. For each watch sold, a portion of the profit is donated in order to provide provisions to help send impoverished children in Africa to school for a year.

So far they have sold watches in over 26 countries and helped provide school uniform for 1138 kids across Africa.

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