163 to the world.
Words by Sade Akinfe & Jide Adetunji
Photos by Zek.Snaps
Video by Ibrahim Kamara
Styling by Lottie Dion
‘Sweden to International star’ will be the headlines to come in 2018 when describing singer-songwriter, Cherrie.
Best known for her music video “163 För Evigt’ which translates to ‘163 Forever’ in English has caught the attention of social media with the music video appearing on everyone’s timeline and gaining high levels of engagement. Even though many do not understand the content of her songs due to the language barrier of Swedish dialect she has still managed to rack up an impressive following not only In her hometown of Sweden but worldwide.
As I arrived in Brixton, she was just wrapping up a live radio interview. This was Day 2 of her trip to London and she had an awfully busy day ahead of her. As our stylist was talking her through the looks for the shoot, Cherrie and her manager described their hometown as a huge mixing pot of people from all over the world who reside in Sweden but because of their foreign roots, find it hard identifying and defining their cultural identity.
Sherihan Hersi, born in Norway moved to Finland before settling in Sweden due to the high levels of racial tensions in both regions is still relatively unknown in Britain however she is the breakout star in Sweden and rose to fame back on 2015 with her single ‘Tabanja’ which is Swedish slang for ‘Gun’ and later worked with the likes of Stormzy on R&B track, “Aldrig Igen (Må Sådär)” – in English, “Never Again (Feel Like That)” which lead to her joining Stormzy on his European tour.
Earlier this year the star released her debut album Sherihan which won the award in an equivalent to the Grammys but in Sweden. Cherrie shows consistently the power of the internet and how music can travel.