This January saw the launch of the very first black owned grooming brand in the UK
specifically tailored to black men.
Born out of the Shear and Shine barbershop in Croydon, the company has ambitious plans
to become the market leader within its niche.
Aaron Wallace, the ambitious entrepreneur behind the brand has always had an avid vision
from when he first opened the door to his barbershop in March 2014.
“I always felt that black men were overlooked in this area and with male grooming
becoming more and more important, I saw an opportunity to serve my community.
Through Shear and Shine Grooming, I want to provide everyday solutions to
grooming problems that I know us men often face”
Afro-Caribbean skin and hair is notoriously known for having its own set of common
problems that require different treatments to its European counterparts.
While there are limited solutions available in the market for black men, Aaron feels that too
often there is a lack in diversity and choice. This is something he hopes to bring to the table.
“As black men we pride ourselves on looking and feeling good”
He is determined to become a market leader and has spent over a year researching and
developing his range.
“I want Shear and Shine Grooming to be the first thing black men think of when it
comes to looking good, when it comes to quality products and when it comes to
excellent customer service.”
Shear and Shine Grooming Products are available on their website, the Shear and Shine
barbershop and will soon become available in selected retailers in London.
They are offering everything from Shampoos and Conditioners to various Aftershaves and
For more information you can visit www.shearandshinegrooming.co.uk