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PRIMARK [@Primark] : The New Collection: SS16

Primark’s new collection is HOTTER than ever to say the least.

InStyle Magazine perfectly sum up exactly why you may be heading down to Primark for your Stylish essentials this season and how you may just end up saving a whole heap of money while you’re at it.

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After ticking off all this season’s catwalk trends, like 70s and Victoriana, for autumn/winter, Primark has gone cool and minimal for summer, with genuinely covetable pieces like jumpsuits and slouchy dresses. Now Primark is a high street go-to for quick wardrobe updates without blowing your whole pay cheque.

It’s not just for holiday staples anymore; the high street store’s reputation is getting better. With ridiculously low prices, good quality and cleverly designed staples that echo our favourite high-fashion pieces, Primark’s quickly securing a place alongside Topshop and Zara.

One thing’s clear: Primark is showing off its fashion credentials. As well as a premium denim collection, which includes this season’s biggest jean trends, it’s got more perennial styles you’ll be wearing forever. Reflecting the catwalk, 70s-inspired pieces and stripes play a big part of the new collection. There’s a strong accessory offering too, with on-trend mini bags, clutches and classic satchels. 



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