Rastah is a Pakistani streetwear brand taking pride in its culture and traditions and fusing this together with their love for fashion to create streetwear that represents Pakistani culture.
In urdu, the word ‘rastah’ means path or journey. In fashion, Rastah represents a disruptive new force in luxury urban wear.
The brand uses traditional patterns yet modern construction methods to combine elements of old and new along with modern casual silhouettes paired with colourful patchwork.
In their latest collection Vol. III the brand embodies the warm and welcoming traditions within Pakistani culture that is also seen in fashion, food and interior. The editorial visualises the traditional aspect meeting the modern-day elements and shows us how the two can coexist together and creating something lively, fresh and new Rastah’s ethos is all about rejecting that tradition is a thing of the past and celebrating the complexities of the present.
Culture is an important part of all of our lives and Rastah reflects how important it is to keep hold of and cherish your culture no matter how much society may change and turn to new trends. Celebrating your culture can give you so much inspiration, as well as a sense of belonging and identity. Fashion brands like Rastah are here to remind us how beautiful culture is and how we can proudly wear and showcase our culture through fashion.
Check out the collection on Rastah’s website